diff --git a/e2e/test/scenarios/admin/datamodel/editor.cy.spec.js b/e2e/test/scenarios/admin/datamodel/editor.cy.spec.js
index 374fdb361c80fd5ea6aff23d15125e1cc8956a6c..47e38ee34c6310e709ad1a408ef3907961b06ce8 100644
--- a/e2e/test/scenarios/admin/datamodel/editor.cy.spec.js
+++ b/e2e/test/scenarios/admin/datamodel/editor.cy.spec.js
@@ -19,8 +19,16 @@ import {
   startNewQuestion,
 } from "e2e/support/helpers";
 
-const { ORDERS, ORDERS_ID, PRODUCTS_ID, REVIEWS, REVIEWS_ID, PEOPLE_ID } =
-  SAMPLE_DATABASE;
+const {
+  ORDERS,
+  ORDERS_ID,
+  PRODUCTS_ID,
+  REVIEWS,
+  REVIEWS_ID,
+  PEOPLE_ID,
+  FEEDBACK,
+  FEEDBACK_ID,
+} = SAMPLE_DATABASE;
 const { ALL_USERS_GROUP } = USER_GROUPS;
 const MYSQL_DB_ID = SAMPLE_DB_ID + 1;
 const MYSQL_DB_SCHEMA_ID = `${MYSQL_DB_ID}:PUBLIC`;
@@ -419,6 +427,23 @@ describe("scenarios > admin > datamodel > editor", () => {
       // eslint-disable-next-line no-unscoped-text-selectors -- deprecated usage
       cy.findByText("User ID").should("be.visible");
     });
+
+    it("should allow you to cast a field to a data type", () => {
+      visitFieldMetadata({ fieldId: FEEDBACK.RATING });
+      cy.findByRole("button", { name: /Don't cast/ }).click();
+
+      cy.log(
+        "Ensure that Coercion strategy has been humanized (metabase#44723)",
+      );
+      popover().should("not.contain.text", "Coercion");
+      popover().findByText("UNIX seconds → Datetime").click();
+      cy.wait("@updateField");
+
+      openTable({ database: SAMPLE_DB_ID, table: FEEDBACK_ID });
+      cy.findAllByTestId("cell-data")
+        .contains("December 31, 1969, 4:00 PM")
+        .should("have.length.greaterThan", 0);
+    });
   });
 
   describeEE("data model permissions", () => {
diff --git a/frontend/src/metabase/admin/datamodel/metadata/components/FieldGeneralSettings/FieldGeneralSettings.tsx b/frontend/src/metabase/admin/datamodel/metadata/components/FieldGeneralSettings/FieldGeneralSettings.tsx
index 5e1f2dc6281e16ee2cac75838f44909ae4f9d1f4..61995bcdd4defcd2a345a4641533a2024b7b533a 100644
--- a/frontend/src/metabase/admin/datamodel/metadata/components/FieldGeneralSettings/FieldGeneralSettings.tsx
+++ b/frontend/src/metabase/admin/datamodel/metadata/components/FieldGeneralSettings/FieldGeneralSettings.tsx
@@ -3,6 +3,7 @@ import { useCallback, useMemo } from "react";
 import { connect } from "react-redux";
 import { t } from "ttag";
 
+import { humanizeCoercionStrategy } from "metabase/admin/datamodel/utils/humanizeCoercionStrategy";
 import {
   useDiscardFieldValuesMutation,
   useRescanFieldValuesMutation,
@@ -223,7 +224,10 @@ const FieldCoercionStrategySection = ({
 }: FieldCoercionStrategySectionProps) => {
   const options = useMemo(
     () => [
-      ...field.coercionStrategyOptions().map(value => ({ name: value, value })),
+      ...field.coercionStrategyOptions().map(value => ({
+        name: humanizeCoercionStrategy(value),
+        value,
+      })),
       { name: t`Don't cast`, value: null },
     ],
     [field],
diff --git a/frontend/src/metabase/admin/datamodel/metadata/components/MetadataFieldSettings/MetadataFieldSettings.unit.spec.tsx b/frontend/src/metabase/admin/datamodel/metadata/components/MetadataFieldSettings/MetadataFieldSettings.unit.spec.tsx
index ffdcafc4aab6f2f6aa8cbdd3a3a9072353d9cabd..564bed92d54330437e08f2b30003d509efbf77f7 100644
--- a/frontend/src/metabase/admin/datamodel/metadata/components/MetadataFieldSettings/MetadataFieldSettings.unit.spec.tsx
+++ b/frontend/src/metabase/admin/datamodel/metadata/components/MetadataFieldSettings/MetadataFieldSettings.unit.spec.tsx
@@ -235,7 +235,7 @@ describe("MetadataFieldSettings", () => {
       await userEvent.click(screen.getByText("Don't cast"));
       await userEvent.type(screen.getByPlaceholderText("Find..."), "Micro");
       expect(
-        screen.getByText("Coercion/UNIXMicroSeconds->DateTime"),
+        screen.getByText("UNIX microseconds → Datetime"),
       ).toBeInTheDocument();
     });
 
diff --git a/frontend/src/metabase/admin/datamodel/utils/humanizeCoercionStrategy.ts b/frontend/src/metabase/admin/datamodel/utils/humanizeCoercionStrategy.ts
new file mode 100644
index 0000000000000000000000000000000000000000..3918f5b843c4770f8cdab89a7010ac8170feafaf
--- /dev/null
+++ b/frontend/src/metabase/admin/datamodel/utils/humanizeCoercionStrategy.ts
@@ -0,0 +1,47 @@
+import { t, c } from "ttag";
+
+const GET_LEFT_TERM_CONVERSIONS = (): Record<string, string> => ({
+  ISO8601: t`ISO 8601`,
+  UNIXSeconds: t`UNIX seconds`,
+  UNIXMilliSeconds: t`UNIX milliseconds`,
+  UNIXMicroSeconds: t`UNIX microseconds`,
+  UNIXNanoSeconds: t`UNIX nanoseconds`,
+  YYYYMMDDHHMMSSString: t`YYYYMMDDHHMMSS string`,
+  YYYYMMDDHHMMSSBytes: t`YYYYMMDDHHMMSS bytes`,
+});
+
+const GET_RIGHT_TERM_CONVERSIONS = (): Record<string, string> => ({
+  DateTime: t`Datetime`,
+});
+
+/**
+ * Converts -> to → and humanizes strings
+ * @param {string} fullString - The coercion strategy as it comes from the back-end
+ * @returns {string}
+ */
+export function humanizeCoercionStrategy(fullString: string) {
+  const shortString = fullString.replace("Coercion/", "");
+
+  const [leftTerm, rightTerm] = shortString.split("->");
+
+  return rightTerm === undefined
+    ? shortString
+    : treatTermsAndJoin(leftTerm, rightTerm);
+}
+
+function treatTermsAndJoin(left: string, right: string) {
+  const treatedLeftTerm = treatLeftTerm(left);
+  const treatedRightTerm = treatRightTerm(right);
+
+  return [treatedLeftTerm, treatedRightTerm].join(
+    c("arrow denoting a conversion. eg: string → date").t` → `,
+  );
+}
+
+function treatLeftTerm(term: string) {
+  return GET_LEFT_TERM_CONVERSIONS()[term] || term;
+}
+
+function treatRightTerm(term: string) {
+  return GET_RIGHT_TERM_CONVERSIONS()[term] || term;
+}
diff --git a/frontend/src/metabase/admin/datamodel/utils/humanizeCoercionStrategy.unit.spec.ts b/frontend/src/metabase/admin/datamodel/utils/humanizeCoercionStrategy.unit.spec.ts
new file mode 100644
index 0000000000000000000000000000000000000000..62c10fe339b32bdba18d3355ad067b690ebb5bf5
--- /dev/null
+++ b/frontend/src/metabase/admin/datamodel/utils/humanizeCoercionStrategy.unit.spec.ts
@@ -0,0 +1,173 @@
+import { humanizeCoercionStrategy } from "./humanizeCoercionStrategy";
+
+it("does not convert `Don't cast`", () => {
+  const original = "Don't cast";
+  const humanized = humanizeCoercionStrategy(original);
+
+  expect(humanized).toBe(original);
+});
+
+describe("ISO 8601", () => {
+  it("converts to ISO 8601 → Time", () => {
+    const original = "ISO8601->Time";
+    const expected = "ISO 8601 → Time";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to ISO 8601 → Date", () => {
+    const original = "ISO8601->Date";
+    const expected = "ISO 8601 → Date";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to ISO 8601 → Datetime", () => {
+    const original = "ISO8601->DateTime";
+    const expected = "ISO 8601 → Datetime";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+});
+
+describe("UNIX seconds", () => {
+  it("converts to UNIX seconds → Time", () => {
+    const original = "UNIXSeconds->Time";
+    const expected = "UNIX seconds → Time";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX seconds → Date", () => {
+    const original = "UNIXSeconds->Date";
+    const expected = "UNIX seconds → Date";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX seconds → Datetime", () => {
+    const original = "UNIXSeconds->DateTime";
+    const expected = "UNIX seconds → Datetime";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+});
+
+describe("UNIX milliseconds", () => {
+  it("converts to UNIX milliseconds → Time", () => {
+    const original = "UNIXMilliSeconds->Time";
+    const expected = "UNIX milliseconds → Time";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX milliseconds → Date", () => {
+    const original = "UNIXMilliSeconds->Date";
+    const expected = "UNIX milliseconds → Date";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX milliseconds → Datetime", () => {
+    const original = "UNIXMilliSeconds->DateTime";
+    const expected = "UNIX milliseconds → Datetime";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+});
+
+describe("UNIX microseconds", () => {
+  it("converts to UNIX microseconds → Time", () => {
+    const original = "UNIXMicroSeconds->Time";
+    const expected = "UNIX microseconds → Time";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX microseconds → Date", () => {
+    const original = "UNIXMicroSeconds->Date";
+    const expected = "UNIX microseconds → Date";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX microseconds → Datetime", () => {
+    const original = "UNIXMicroSeconds->DateTime";
+    const expected = "UNIX microseconds → Datetime";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+});
+
+describe("UNIX nanoseconds", () => {
+  it("converts to UNIX nanoseconds → Time", () => {
+    const original = "UNIXNanoSeconds->Time";
+    const expected = "UNIX nanoseconds → Time";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX nanoseconds → Date", () => {
+    const original = "UNIXNanoSeconds->Date";
+    const expected = "UNIX nanoseconds → Date";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts to UNIX nanoseconds → Datetime", () => {
+    const original = "UNIXNanoSeconds->DateTime";
+    const expected = "UNIX nanoseconds → Datetime";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+});
+
+describe("YYYYMMDDHHMMSS", () => {
+  it("converts YYYYMMDDHHMMSSString->Temporal to YYYYMMDDHHMMSS string → Temporal", () => {
+    const original = "YYYYMMDDHHMMSSString->Temporal";
+    const expected = "YYYYMMDDHHMMSS string → Temporal";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+
+  it("converts YYYYMMDDHHMMSSBytes->Temporal to YYYYMMDDHHMMSS bytes → Temporal", () => {
+    const original = "YYYYMMDDHHMMSSBytes->Temporal";
+    const expected = "YYYYMMDDHHMMSS bytes → Temporal";
+
+    const humanized = humanizeCoercionStrategy(original);
+
+    expect(humanized).toBe(expected);
+  });
+});