diff --git a/README.md b/README.md
index f3a8cab0c97b7ea68a19ed32e8dfcc928673fc0f..54f2d36311675d09f80749a6ba532c4329cb5c42 100644
--- a/README.md
+++ b/README.md
@@ -99,7 +99,7 @@ Metabase also allows you to hit our Query API directly from Javascript to integr
 
 # Danger zone
 
-The button below will deploy the branch where this README.md lives into Heroku. The developers use it to quickly spin up a copy of Metabase. We DO NOT recommend you using this for production, but rather using a [stable build](http://metabase.com/start)
+The button below will deploy the branch where this README.md lives onto Heroku. Metabase developers use it to deploy branches of Metabase to test our PRs, etc. We DO NOT recommend you using this for production. Instead, please use a [stable build](http://metabase.com/start)
 
 [![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy)